From the Giraffe people, an OK-ish burgers-and-more chain prototype, handy for Selfridges.
There’s not much to say about this bright new son-of-Giraffe chain prototype, in a strip of mid-price restaurants, just off Oxford Street. No one who cared about their food would particularly seek out a Giraffe, and no one who cared about their food would seek this place out either.
No foodie will want to eat in a place where there’s not the slightest hint of the provenance of the beef in the highlighted burgers, and especially when the rather grey overall appearance of the dish as ultimately presented somehow evoked memories of the Wimpy bars of 40 years ago.
Perhaps – although there’s no particular hint of it in the décor – the whole style is supposed to be a bit retro? Why else have crinkle-cut chips? (Even if they were, in truth, perfectly palatable.)
Whatever. Like its parent chain, this place is cheerful enough, and has already found a market. Thankfully, though, things have moved on in the past half-century, and those who care about their burgers seem unlikely to find here any reason to break their GBK habit.
