Advanced Search Map search

Make a free online restaurant booking


The Editors’ Review of Brasserie Zédel W1

How the survey works












Book Now
picture of Brasserie Zédel W1

Near Piccadilly Circus, a vast subterranean space re-created by the owners of the Wolseley as an authentic Gallic brasserie on a huge scale; value is quite reasonable, but we are not convinced the formula really ‘works’.

Many regular visitors to Paris will have their own favourite brasserie – a sort of home-from-home in the City of Light. Reliable, full of character, comforting, not too grand, not too pricey, (relatively) democratic… – this list of the concept’s virtues is almost endless.

It really is a hard act to imitate, but if anyone could pull it off, the ‘Ivy boys’ (as they were once known), Christopher Corbin and Jeremy King, are the people to do it. Their Wolseley, though billed as mitteleuropean in inspiration, is perhaps – spiritually speaking – the closest thing London has to your grander sort of Parisian brasserie.

It is no coincidence that the Wolseley occupies a building which has more than hint of the Belle Epoque about it. Not so the home of their latest, and most audacious project yet, Brasserie Zédel – a magnificently restored marbled (basement) room on a scale hardly ever seen in London.

And here the problems start. It’s just ‘wrong’. Brasseries are Belle Epoque-to-Thirties, and the inherited style of this room is very definitely neo-classical. It doesn’t help that the fussy capitals of the columns have been gilded to within an inch of their lives, and then spot-lit: this contributes to an overall impression somewhat akin to the Great Hall of the People, recently made over by the best interior designer in Ruritania.

That’s not, we suspect, the aim. They’ve spent an absolute fortune on, for example, really beautiful ’30s-style light fittings. But these just don’t gel with the fixed elements of the room. And that matters. Your classic brasserie is an all-of-a-period whole-greater-than-sum-of-parts – what the Germans more catchily call a Gesamtkunstwerk – and this isn’t.

There are other things which jar, too. Although the tablecloths are paper – homage, it seems, to Chartier, the famously cheap, jam-packed workmen’s dining hall in the 2ème – the waiters here decrumb before pudding. Well, chaps, which is it? Is this a democratic dining hall à la Chartier (where they write your order straight on to the 'cloth'), or are you aiming to offer a downscale version of dinner at the Crillon? This place just doesn’t seem to know where it really stands.

In defence of the establishment – which, we should say, we were really hoping was going to become our new central London stand-by – it should be noted that prices are pretty reasonable. Or at least intermittently so – an all-in menu for £20, including coffee and a glass of wine, is clearly a useful thing to have, a few yards from Piccadilly Circus.

Twelve pounds for half a dozen fairly small oysters is not, however, a special bargain. And here again, there’s something not quite right. There’s a correct way for a Parisian brasserie to serve oysters (on a stand). Any other ways is just wrong.

Against which it must be said that some of the food is good. A steak, albeit quite a small one, came very nicely cooked, and the chips were not bad either. A marmite de poissons was tasty, but – perhaps of necessity – felt very portion-controlled. A pâtisserie item, which seemed rather a bargain for pudding, just tasted a bit cheap.

Can these problems all be cured when the settling-in is done? We do fear the problem is intrinsic: we’re not sure that there’s a place in the market for a large establishment that’s too grand to be truly cheap, and too cheap to be truly grand.

We do hope, though, that we're wrong. There’s so much care (and money) evidently gone in to this that it gives us no pleasure to record our early-days view that this is a really brave concept which doesn’t – in the final analysis – really quite work.

20 Sherwood St
020 7734 4888
£40 pp

Comments (6)

Anthony Ch 13 Jul 12, 11:51am
What a lousy piece of criticism! It is good form to do one's research before rubbishing a place in one's conclusion. On my first visit on Monday the place was full of very happy looking people. The service was exemplary, not to mention the pricing. CC & JK deserve a knighthood for services to diners!
Howard Schuman 03 Aug 12, 9:52pm
Had a joyous evening at the much livelier with better food than most of the current Parisian equivalents. I respect Hardens but in the case think you're just plain wrong.
Barbara Goldsmith 04 Aug 12, 1:52pm
I agree with two previous comments. Had an excellent lunch at Brasserie Zedel a couple of weeks ago. Good service and buzzy atmosphere plus very reasonably priced, well-executed food. Also, not too greedy mark-up on wine with many available by glass or pichet. My daughter and four friends also had a very good experience last week at an early Saturday supper. Looking forward to post-theatre supper there on Thursday.
Nation Wide 07 Aug 12, 7:25am
You couldn't be more wrong. And what's with the Chartier comparison - you want the Gallic rudeness imported too? The room works a treat, even if the heritage isn't 100%, who cares, and the food is good - celeriac remoulade and steak hache for under a tenner in W1??? - the staff are all happy, friendly, Jeremy and Chris trained. There's no need to book, plenty of walk in tables, and the sleb count is moderate.
Thomas Saunt 05 Dec 12, 4:36pm
I regret to say that on a visit a couple of weeks ago I was a victim of uncalled for rudeness from the head waiter when I protested at being kept waiting for a table until my companion arrived even though there were many tables available. The table waiter was on the other hand excellent. The food was cheap but not good value (overcooked tasteless burger).
Michael Buckley 24 Feb 13, 3:16pm
Having eaten en famille - with a two year old !! - I can confirm our very favourable experience. (Only the onion soup disappointed)

To post a comment you must be registered and signed in.

Register | Sign in
Advanced Search
Find restaurants to match the following criteria
location (only one!)
key features

other features (London searches only)
Map Search
Find venues by location using UK or London Maps
close button