Are wine prices becoming the arena of choice in the battle for top end diners? Hot on the heels of the news that Bob Bob Ricard W1 is offering ‘bargain’ prices on its most expensive wines, we hear that Tom Aikens SW3 is letting lunchtime customers BYO, without corkage, until the end of October.
Aikens told Cateresearch.com that ‘people have stopped drinking at lunchtime to a certain degree’, which of course limits the ‘hit’ involved in letting them bring their own.
Is this use of wine as a high-profile promotional device perhaps the beginning of a trend? It does seem that the recession ain’t quite over yet.
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