It’s too early to say whether the restaurant will survive. Especially with the benefit of hindsight, it was a ‘brave’ opening, with all that that implies. Upmarket oriental openings have not particularly been the vogue in recent times, and that part of Soho was not an obvious location for a restaurant with aspirations.
In these circumstances, it might have been a counsel of prudence to generate custom first, and try to ratchet the prices up a bit in due course. Yet the restaurant, run by Alan Yau’s brother Gary, seem almost wilfully to have adopted the opposite course: in our own (positive) review of last May, we wrote that wine prices “tend, somewhat unnervingly, towards a tenner a glass – rather than a bottle – and, even at lunch, you could easily spend £50 a head in total”.