Cubitt House – the new ‘group’ name for the people behind the mega-popular Thomas Cubitt SW1 and the The Pantechnicon SW1 – are set to open their third establishment, The Orange, this autumn, on the site formerly known as the Orange Brewery.
Cubitt House has adopted the rather restrictive strapline “Belgravia’s Public Houses”, so it was perhaps inevitable that their third site, on the site of the former Oranger Brewery, would not be in Belgravia at all, but in Pimlico. (Most people would say that Belgravia stops 100 feet away, at Ebury Street.) Indeed, one suspects that any further projects will have to be in Pimlico or Chelsea, rather than Belgravia.
The success of Thomas Cubitt, the original Cubitt House member, gave a big push to the emergence of formerly sleepy Elizabeth Street, and it’s entirely possible that Orange Square – the green patch once known as Pimlico Green, which the Orange overlooks – will similarly come to greater prominence.
On Saturday mornings, the combination of the very popular Farmers’ Market, and Daylesford Organics already make the area quite a ‘scene’. The Orange may turn out to be the final ‘heave’ which puts this once-sleepy area – until 10 years ago a desert at weekend – very much on the SW London Saturday, and possibly even Sunday, ‘map’.
The Orange
37-39 Pimlico Road
London
SW1W 8NE
Awaiting tel
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