Morning visitors to this trendy bakery/bistro chain are rewarded by “outstanding” pastries, and a “great atmosphere” too; later on, however, the experience is much more “ordinary” – it doesn’t help that “you almost have to pay to breath”.
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Though it seems like a clever portmanteau word, yoking together "auberge" and "urbane", Aubaine is French for a godsend, a fortunate windfall or a stroke of luck. The owners have struck it lucky in London three times already, opening branches of their chain and flourishing in Brompton Road, Regent Street and the Shoe Galleries at Selfridges, despite online reports about the Parisian rudeness of the staff.
John Walsh (19th February 2011)
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