In the former heart-of-Mayfair premises of Allen’s the Butchers, this most chichi (end expensive!) of NYC lifestyle brands (a global business now, of which a chunk is still held by founder Giorgio DeLuca, who opened his first SoHo store in 1977) aims to storm the capital in November 2017. So many US brands founder on over-pricing when they hit London – perhaps having a British chairman (Charles Finch) will help them judge the market better than some of their peers.
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